Demand Curve: Questions you need to answer in your paid search ads

Stewart Hillhouse Contributor Share on Twitter Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. He also writes at stewarthillhouse.com. More posts by this contributor Demand Curve: Email …

International coalition joins the call to ban ‘surveillance advertising’

An international coalition of consumer protection, digital and civil rights organizations and data protection experts has added its voice to growing calls for a ban on what’s been billed as “surveillance-based advertising”. The objection is to a form of digital advertising that relies upon a massive apparatus of background data processing which sucks in information …

Extra Crunch roundup: SaaS founder salaries, break-even neobanks, Google Search tips

Usually, a teacher who grades students on a curve is boosting the efforts of those who didn’t perform well on the test. In the case of cloud companies, however, it’s the other way around. As of Q1 2021, startups in this sector have median Series A rounds around $8 million, reports PitchBook. With $100+ million …