‘An experience renaissance’ and how customer journey analytics tools fit in

Businesses today understand they must be customer-focused in their marketing as well as in all of their other operations. It’s the “year of the customer,” after all. (Hint: it’s always the year of the customer.) To ensure that customers and prospects have ideal interactions with their brands at every touchpoint, marketers first need in-depth information …

Firebolt raises $127M more for its new approach to cheaper and more efficient big data analytics

Snowflake changed the conversation for many companies when it comes to the potentials of data warehousing. Now one of the startups that’s hoping to disrupt the disruptor is announcing a big round of funding to expand its own business. Firebolt, which has built a new kind of cloud data warehouse that promises much more efficient, …

Enterprise AI platform Dataiku launches managed service for smaller companies

Dataiku is going downstream with a new product today called Dataiku Online. As the name suggests, Dataiku Online is a fully managed version of Dataiku. It lets you take advantage of the data science platform without going through a complicated setup process that involves a system administrator and your own infrastructure. If you’re not familiar …

Identity resolution + customer data platforms

This week martech vendors unveiled two more data alliances that contribute to a trend we’ve been seeing take hold — identity resolution (IR) solutions are becoming essential elements of customer data platforms (CDPs). Dentsu, the parent company of Merkle, announced this week that the agency’s Merkury IR capabilities will now be available within the Salesforce …