As part of continued simplification Google AdSense switching to first-price auctions

Google Adsense

Today Google informed users and ad purchasers just like that of AdSense for Content, Video, and Games is switching to first-price auctions in the coming months. Google AdSense previously used a sealed-bid second-price auction for buyers wanting to purchase ad space. It involved the winner — who offered the most — only paying the amount …

Reasons Your Google Ads Campaigns May Not Be Performing Well

You are convinced that Google advertising is an effective short-term solution to drive traffic and qualified customers, however for a few reason Google Ads doesn’t work, visits come to the web site but sales rarely materialize. From my experience working with clients and from feedback on online groups and forums, the most constant complaints are: …

Google Local Services Ads for Real Estate: Reasons you need them

Google Local Services Ads for Real Estate

you know the importance of search advertising when it involves getting into front of home buyers, sellers, or renters for your land business. the bulk of home buyers begin their search on search engines, so if you’re not exposure at this critical step within the journey, you’ll be missing out. And, with Google’s Local Services …