Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to take back some control of the process and speed up…
ZoomInfo, the database of company and contact information, is partnering with LeanData, the automated lead to account matching and routing solution, to enrich LeanData’s matching and routing flows with information…
Salesforce dominates the world of CRM today, but while it’s a popular and well-used tool for organizing contacts and information, it doesn’t have all the answers when it comes to…
Historically, podcasts have been aimed at consumers. The value to be gained in the B2B world is something that has been largely untapped. For Lindsay Tjepkema — who has been…
For a website to have an optimized eCommerce page for products has always been important. It’s even more essential during hard times when many of us are logging on to…