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Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to take back some control of the process and speed up the buying cycle. This shift from a reactive to proactive marketing approach is working well for many B2B companies. Marketers report ABM yields multiple important …
Continue reading “Why account-based marketing continues to grow”
ZoomInfo, the database of company and contact information, is partnering with LeanData, the automated lead to account matching and routing solution, to enrich LeanData’s matching and routing flows with information from ZoomInfo’s database. Both solutions are Salesforce native, so it’s Salesforce records that will be enriched. The aim is to increase the completeness and accuracy …
Continue reading “LeanData and ZoomInfo integrate on lead delivery”
Salesforce dominates the world of CRM today, but while it’s a popular and well-used tool for organizing contacts and information, it doesn’t have all the answers when it comes to helping salespeople and marketers sell better, especially when meetings are not in person. Today, one of the startups that has emerged to help fill the …
Historically, podcasts have been aimed at consumers. The value to be gained in the B2B world is something that has been largely untapped. For Lindsay Tjepkema — who has been entrenched in the world of B2B marketing for more than 15 years — the opportunity was massive. So in 2019, she founded Casted, an audio …
Continue reading “Revolution Ventures backs Casted in B2B-focused podcast play”
For a website to have an optimized eCommerce page for products has always been important. It’s even more essential during hard times when many of us are logging on to seek out products that they have instead of getting to a brick-and-mortar store. With many products competing for real estate within the search results pages …
Continue reading “18 plus Dos & Don’ts For Ecommerce Product SEO Page”