How to identify your products for Google Google has published an inventory of best practices to make sure that its program understands the products that are being referenced. Manufacturers, retailers and publishers should use structured data and supply an accurate GTIN whenever possible. The list contains an evidence of how Google identifies products, also as […]
What Is Duplicate Content? Duplicate content is defined as content that’s an exact copy of content found elsewhere. However, the term duplicate content can also mean almost identical content (such as just swapping a product, name, or location name only). Simply swapping a couple of words out won’t necessarily save a page from being deemed […]
The way a site and its pages are organized can impact SEO visibility more than you realize. Learn how to address common site structure issues here. Optimizing your website for traffic, revenue, and conversion is one of the most essential parts of SEO. In 2021, success means going beyond having a neat and glossy design […]
Domain Authority (DA) may be a ranking metric that predicts how well a site will rank online. It goes by a scale of 1 to 100 — the closer you’re to 100, the higher your odds of ranking in search result pages (SERPs), thus supplying you with more clicks. To see how your site currently […]
For a website to have an optimized eCommerce page for products has always been important. It’s even more essential during hard times when many of us are logging on to seek out products that they have instead of getting to a brick-and-mortar store. With many products competing for real estate within the search results pages […]