What is domain authority? Domain authority is like your website’s reputation as an ideal leader, and it depends on three general factors:
1) size and therefore the number of pages on your website
2) age and the way old your website pages are, and
3) popularity and therefore the number (and quality) of other websites linking to your website.
How powerful is your name? How well does it rank within the top search engines? the general power of your domain name is mentioned as “domain authority.”
From Google’s perspective, domain authority is like your website’s reputation as an ideal leader, and it depends on three general factors: size, age, and recognition.
These three factors indicate how well your domain is probably going to rank when an inquiry engine pulls it up among other results. Although SEO might sound complicated, checking your website’s domain authority is super easy. There are a variety of various tools you’ll use to see this, including the MozBar (a free SEO toolbar), WebsiteSEOchecker.com, or Open Site Explorer.
However, checking your website’s domain authority is merely one step, improving your rank is entirely another. during this article, we’ll provide a quick background on what domain authority is and why it’s important. we’ll also share some recommendations on the way to improve your domain authority score.
How Google uses domain authority in SERP rankings
For a long time, the Google ranking algorithm has been known to be very complex (by design). Over the years, there are numerous myths about what’s factored in domain authority ranking.
However, despite popular belief, many SEO experts claim that Google doesn’t use domain authority as a ranking factor. In fact, consistent with Ahrefs, there’s no evidence that Google even uses domain authority in its algorithms.
So let for instance, if domain authority isn’t a ranking factor, is domain authority even important? what’s the purpose of domain authority if Google doesn’t use it? Domain authority can help predict rankings, which is that the primary reason why it’s become such a crucial metric for SEO.
How to determine your domain authority score
Determining and improving your domain authority score is straightforward with the proper tools. As we mentioned above, there are a variety of tools available today to assist you are doing just that. But first, let’s explain a touch bit about the formula behind how domain authority is calculated and scored.
Domain authority is marked on a scale of 1 to 1v00 (1, which is obviously being the worst, 100 being the best) using an algorithm. This algorithm was designed by an SEO tool, like Moz. The 1-100 scale basically determines how easy or difficult it’s to enhance domain authority.
For example, if your domain authority is at a 20 or a 30, then this is able to be harder to enhance than if it had been at a 70 or 80.
All in all, domain authority between 40 and 50 is taken into account average, between 50 and 60 is taken into account “good” and 60+ is taken into account “excellent.”
So, how does one check and improve your website domain authority score? Continue reading for a few tips below on some best practices.
How to increase your domain authority score:
1. Check your domain authority score.
Now that you’re likely interested in what your own website’s domain authority score seems like, start by visiting Link Explorer
and sort during a URL for your page or website into the search bar. Hit “Search” and consider the results.
You will immediately see the subsequent results:
-Your domain authority erase of a possible 100
-The number of linking domains discovered within the last 60 days
-The number of inbound links
-The top keywords that your site is ranking for
You can click on any of those categories and sections to find out more about how each category is ranked and what all means for your website. for instance, by checking your inbound links, you’ll be ready to see how your website influences other internet users also as your competitors.
If you aren’t impressed by your score, one easy thanks to boosting your rankings are by simply incorporating backlinks to reputable sources and optimizing your internal links. In fact, this super-simple tactic has been known to spice up a website’s domain authority from the teenagers to the 40s.
If you’re aiming for a better score, then be prepared to place in some additional effort. Increasing your website’s domain authority score into the 50s and beyond will likely require creating new content and adding in some new keywords and more inbound links, which we’ll explore within the points below.
2. Produce quality content.
If you don’t have one, the primary thing you’ll get to do is develop your content marketing plan. However, there’s often some confusion around a content marketing plan and a content strategy. Here are the key differences between the two:
A content strategy uses metrics like sessions, scroll depth, conversions, bounce rate, and readability.
A content marketing plan uses metrics like outbound links, inbound links, domain authority, and market reach.
Because we are discussing domain authority as a key content marketing metric, we are specifically talking about building a content schedule and the way you ask on producing and sharing that content with the planet.
For example, you’ll create content that’s centered around the products and/or services that your company offers, educate your readers about how a specific product and/or service meets their needs, solve a drag, or the other important, relevant information you think that could be valuable to your audience.
John Rampton, a contributor for Forbes.com, suggests that you simply develop tutorials, how-to guides, and “top 10” style posts filled with handy information, presented during a conversational, easy-to-read format. confirm that you simply include all the required buttons so your readers swiftly share your posts on social media.
If you aren’t an excellent writer otherwise you don’t have the time to write down content, you’ll always outsource any content writing to an experienced writer, or maybe ask an employee to try to to it.
3. Include powerful and popular keywords.
As we mentioned briefly above, a method to make sure that you simply aren’t only producing high-quality content, but also content that internet users are literally checking out is to use powerful and popular keywords. This doesn’t need to be as complex and involved because it could seem.
In fact, by using Moz — an equivalent tool you only wont to search your web site’s domain authority — you’ll also look for high-performing keywords within your industry or niche. In fact, we did our own quick keyword research before scripting this article. We did these two ways: First, we did a fast Google look for the phrases: “how to extend domain authority” or “how to enhance Google rankings,” then reviewed the highest results to assist us to believe what points we wanted to incorporate.
Then, we typed those self-same keywords into the keyword explorer tool (one of Moz’s free SEO tools offered on-site) to ascertain an entire SERP analysis for every key phrase also as an inventory of other related keyword suggestions, organized by the monthly search volume.
One important thing to concentrate on is “keyword stuffing.” this is often a nasty habit that involves throwing keywords into your content wherever you think that they could add up. Remember, stuffing is for Thanksgiving — not SEO.
If you employ WordPress as your CMS or for a blog, you’ll install the free Yoast plugin to raised understand how your blog and content look from an SEO perspective. If you don’t use WordPress, don’t fret — there also are other similar tools and plugins you’ll use which will produce equivalent results.
4. Add inbound links.
Other valuable thanks to improving your domain authority are by getting other internet users and influencers to link to your website and your content. This method might sound easy, however, it can take time and patience, some strategic networking, and a touch ingenuity.
According to Google
, natural links leading back to your site are still a crucial element in any SEO strategy. You’ll need a strong social media network and a technique that pulls people back to your website or your blog to look at your content.
When they view it and share it, Google takes note and boosts your rankings a touch. because of that boost, more people can find an equivalent content through the program. Eventually, people with online influence and significant rankings will link back to your content — and you get a lift in domain authority!
Inbound links can actually come from your own website (like linking from one page to another page of yours) or other web properties you control. However, getting high-quality links from outside websites is vital — especially if you’ll find how to urge .edu links. Google actually knowns inbound links coming from websites ending in .edu as especially trustworthy.
Casey Markee who is an SEO export was interviewed recently for a ClearVoice article and shared his thoughts on how these inbound links can benefit domain authority: “Links are still kind of the currency of the web. If the content isn’t generating much within the way of latest incoming links to the location (which will help boost domain authority and provides the location a lift within the rankings), why is that not happening?”
5. Remove broken links.
In addition to adding inbound links to reputable, credible sites, it’s also important to travel through and take away any and everyone is broken or bad links. By broken or “bad” links, we are pertaining to pages that not exist or websites that are questionable or but reputable.
Remember, the goal is to create up your website as a reliable, credible source, and to position your business or brand as an ideal leader; therefore, make sure that your linking strategy may be a good one. it’d be time-consuming to travel through and check all the links on your website, but it’ll be a task well well worth the effort.
6. Make your website more program friendly.
Make sure that your website is structured and formatted during a way that’s search-engine friendly. By this, we mean ensuring that your website is meant in such how that’s easy for Google to “crawl” and index your website properly.
If it’s difficult for Google or another program to crawl and index your site, then this might hurt your overall SEO ranking. If you confused or aren’t sure how your website was designed, you can always ask an SEO or web design specialist to perform a fast audit of your site, along with your website’s architecture, to make sure that you’re making the foremost of the domain you’ve got.
Increasing your domain authority score
All in all, yes, your website’s domain authority score remains important for SEO. But, improving your website’s domain authority doesn’t need to be rocket science. Once you understand your current domain authority score, you’ll then take the steps you would like to enhance it.
If you’re curious about learning more about domain authority and the way to enhance your score, inspect additional resources on Moz.com.