Automation and Orchestration

Pandemic challenges intensify need for customer data platforms

August 20, 2021

While the global pandemic may have had a dampening effect on business in general, it also seems to have raised…
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Why account-based marketing continues to grow

July 31, 2021

Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to…
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