Twitter’s Shop Module pilot adds a product carousel to profiles

Twitter has launched Shop Modules, a dedicated section at the top of profiles where brands can showcase their products, as a pilot, the company announced Wednesday. The Shop Module pilot is currently rolling out with a handful of brands in the U.S., and only people in the U.S. who use Twitter in English on iOS devices are …

Launch self-managed campaigns that focus on conversions and revenue

It seems as though B2B marketers have been stuck with the same ad channels for a while now. Digital ad efforts have been limited to the likes of paid search and social media advertising. And while those channels may be effective, they carry some limitations that keep B2B marketing strategies from evolving. Recent studies show …

Direct-to physician marketing, FLoC: Wednesday’s daily brief

Good morning, Marketers, and Marketing Ops professionals of course. My old buddy Scott Brinker went controversial on LinkedIn this week, and for me the timing could hardly have been better. “Marketing = Ops,” he wrote, which certainly made me blink. He did go on to explain: “Brand makes marketing. Customer experience (CX) makes brand. Ops …

Elements of Content: Breaking down MarTech’s Email Marketing Periodic Table

As part of the launch of MarTech’s Email Marketing Periodic Table, we are highlighting key chapters of the report. If you would like to check your own email strategy against the elements of good email optimization and deliverability, download the full periodic table today. The content provided within the email is just as important as the …