20 Marketing KPIs Your Need to Be Monitoring
Key performance indicators help you measure your business progress & understand what works for your business. Here are the 20 marketing KPIs to keep an eye on.
Demand Curve: Questions you need to answer in your paid search ads
Stewart Hillhouse Contributor Share on Twitter Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. He also writes at stewarthillhouse.com. More posts by this contributor Demand Curve: Email …
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10 Attention-Grabbing Call-to-Action Examples
We share our top 10 CTA examples for writing stronger, more enticing call-to-actions.
The MKT1 interview: Growth marketing in 2021, hiring versus outsourcing, and more
Emily Kramer and Kathleen Estreich are the founders of of MKT1, a strategic marketing firm that does much more than just marketing. As we mentioned the last time we spoke with the company, it offers a plethora of services ranging from marketing consulting and organizing recruiting and mentoring workshops to angel syndicate investing. The two …
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What Is a Call-to-Action? CTA Meaning & Their Importance
Strong CTAs can inspire your audience to engage with your content and services. We share a few best practices for creating your own CTAs.