ABM: Account-Based Marketing

Why account-based marketing continues to grow

July 31, 2021

Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to…
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Account-based marketing propelled forward by the pandemic

July 17, 2021

We hear a lot about how dramatically the pandemic has affected consumer purchasing behavior, but the business-to-business side of buying…
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