Growth roundup: Storytelling for startups, early-stage influencers, retail media spend
“I like to think of successful brand-building as creating a company that customers would be upset to separate from their identity,” growth marketing expert Julian Shapiro told us earlier this […]
The MKT1 interview: Growth marketing in 2021, hiring versus outsourcing, and more
Emily Kramer and Kathleen Estreich are the founders of of MKT1, a strategic marketing firm that does much more than just marketing. As we mentioned the last time we spoke […]