This Week in Apps: In-app events hit the App Store, TikTok tries Stories, Apple reveals new child safety plan

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone. …

Target impression share bidding, other August changes now available in Microsoft Ads

“With this strategy, you set your budget, where you want your ads to appear, and your Target Impression Share, and Microsoft Advertising automatically sets your bids,” wrote Kevin Salat, Product Marketing Manager at Microsoft Advertising. Source: Microsoft Advertising When to use this strategy. Microsoft Advertising’s announcement has recommendations for when to use target impression share …

Growth is not enough

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines. We were a smaller team this week, with Natasha and Alex together with Grace and Chris to sort through a week that brought together both this quarter’s earnings cycle, and the Q3 IPO rush. So, it was just a little busy! Before …

Video Extensions in Microsoft Advertising give search marketers opportunity to test video ads in SERPs

Microsoft Advertising has been doubling down on visual ads in search this year, and the latest announcement is no exception. Video Extensions are available globally to advertisers today in the platform (note: mobile is only available in the U.S. right now). What it looks like. When triggered, a small image window with the play button …

Evernote quietly disappeared from an anti-surveillance lobbying group’s website

In 2013, eight tech companies were accused of funneling their users’ data to the U.S. National Security Agency under the so-called PRISM program, according to highly classified government documents leaked by NSA whistleblower Edward Snowden. Six months later, the tech companies formed a coalition under the name Reform Government Surveillance, which as the name would …