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Google AdSense opened a new labs feature named AdSense shopping links. The company said with these AdSense Shopping links, AdSense will add shopping links to the content of your pages which are eligible. This shopping links provide end users with relevant options to buy from. Google AdSense publishers can see this by going to the …
Today Google informed users and ad purchasers just like that of AdSense for Content, Video, and Games is switching to first-price auctions in the coming months. Google AdSense previously used a sealed-bid second-price auction for buyers wanting to purchase ad space. It involved the winner — who offered the most — only paying the amount …
“You can adjust conversion values based on characteristics like location, device, and audience. By applying a rule to these characteristics, you can adjust conversion values to align more closely with your business outcomes,” said Stephen Chang, Product Manager, Google Ads in an announcement. This added feature means that businesses can use their inherent knowledge of …
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In her hit session at today’s SMX Convert, Amy Bishop,Owner and Marketing Consultant and Cultivative, schooled us on multi-channel targeting tactics to turn prospects into paying customers. Her three-step strategy includes ways to better understand your audience, how to determine their varying paths to purchase, and tips to ensure that you’re targeting them at every …
Continue reading “Three targeting tactics that power every stage of the funnel”
Google Ads Editor v1.7 is now available, Google announced Monday. With this update, advertisers can now use the Google Ads Editor to manage their Hotel ads, YouTube audio ads and lead form extensions, and select specific parts of their campaigns to download. UPDATE: This update is now delayed and will release in a week, on …
Continue reading “Google Ads Editor v1.7 brings support for Hotel ads and lead form extensions”