We’ve previously check out what Google loves and now we’ll check out what Google hates. And, if you’ve done any (or many) of the items below, you’ll be punching your screen once you disappear from the search results. We are finding more specific reasons at what hurts your site’s search rankings. This list isn’t all-inclusive but it covers many of the practices which will cause your site to point out up less frequently or not within the least in the search results.
Losing your Google rankings are often quite frustrating.
1) Buying Links / Paid Links
You may have heard that if another internet site links to your site it benefits your search rankings. this is often true. However, how did that link get thereon another web site? Was it placed there because you had something interesting on your site that somebody wanted to link to? That’s excellent. Did you pay someone $100 to place your link within the footer of their site and it with great care happens that the word within the link (anchor text) may be a very highly searched term that features a lot of competition? That’s bad. Many companies, including large corporations, are penalized for purchasing links. Don’t roll in the hay.
2) Sites filled with Ads
If your web site’s land is roofed with trash it’s not very welcome in Google’s neighborhood. it isn’t a nasty thing to require to form touch money by having advertisements on your site. However, if it’s difficult to separate the ads from the content and if the ads are intrusive enough to supply what Google considers a “bad experience” for the user, your search rankings will falter.
3) Hidden Text
Text to the Googlebot is like chocolate to you and me. It likes to find text, gather it, and add it to its database. there’s a nasty practice that some site owners and webmasters follow which is hiding this text so only the search bots can find it. this is often done by having white text on a white background or manipulating the code of the online page to cover text from an individual visiting the location yet enable an inquiry engine crawler to “see” it easily. Being sneaky like this is often an excellent thanks to getting your site banned from Google’s search results.
4) Small Business
Unfortunately, this is often becoming more and more apparent with each algorithm update. you’ll have noticed that the primary page of the search results is more and more being monopolized by big brands. Conduct an inquiry for a well-liked item to shop for, for instance, a dishwasher, does one see any small companies within the organic (not paid) search results? we do not either. If your business is online-only, it’s becoming harder to compete with the large brands when it involves search rankings. you’ll have the simplest prices and top-notch customer service but to Google, if you are not a Fortune 500 company, then you are not getting to get on page 1 for the foremost competitive search terms. this is often one among the explanations to possess an inquiry engine optimization specialist work on your site, to use their expertise and knowledge so as to possess your site rank up there with the large boys.
One way to battle the large brands is to be niche. we have seen niche websites, that specialize in specific products and categories, be ready to rank above Amazon and other major retailers. Focus your line and content you deliver for better results.
5) Thin Content
A common practice among site owners trying to control search results is to make thousands of pages targeting a special keyword search term and having little or no useful content for its visitor. If an internet page’s content consists of a brief paragraph of text with an inquiry term used abundantly within the text, isn’t “> it isn’t very useful to a visitor and is not deserve an honest ranking.
6) Duplicate Content
Google is trying to find new and fresh content to feature to its huge database. If it finds an equivalent content it found on another internet site it isn’t getting to show much interest in what you’ve got to supply. If your site sells a product and has an equivalent exact product description provided by the manufacturer that each other internet site selling that product is using, that’s considered duplicate content. If you post a piece of writing on your blog from one among those free article sites that several other blogs have already posted, that’s also considered duplicate content. Make sure your content on your website is unique and watch your search results improve.
7) Text In Images or Animations
As mentioned previously during this article, Google is trying to find text. Images, Flash, and other web animations sometimes transcend what is often through with standard HTML. The search robot that Google uses isn’t excellent at reading these sorts of files, although they need been improving. Google has stated that it’s the power to read text within images now, but in our opinion, that text remains less valuable than true text on your website. Moral of the story? Don’t bury any sort of quality content into images or non-readable files.
8) Slow Sites
Google is during a hurry and knows you’re too. It wants to point out the online sites within the search results that give the simplest user experience. If your sites load slower than others it’ll not rank also together that’s fast. confirm your internet site is optimized for speed with compressed images, streamlined code, and a quick webserver to make sure that your visitors aren’t frustrated by a slow internet site.
That brings us to the conclusion of our look into what Google hates. make sure you return back again to find out more about the ins and outs of program optimization from ayomidelalemi.com