It’s no secret that anyone who spends money on paid advertising wants to get the best result in return. Many advertisers who use Google’s display network will often find themselves with a drag, which Google ad sizes should they use?
With over 10 different sizes and dimensions knowing which size ads to run are often confusing. do you have to stick with using leaderboards and enormous rectangles or try the wide skyscraper instead?
To help you understand the varied Google ad sizes and their dimensions, we’re taking an entire check out all the sizes Google offer. From the foremost popular dimensions to the exotics, you’ll learn exactly which sizes have the foremost ad inventory and which sizes publishers prefer.
To get things started let’s take a glance at what are Google ad sizes within the first place and why picking the proper one is crucial to your success.
What Are Google Display Ad Sizes?
Google ad sizes, also referred to as Google banner ad sizes are the varied different types of banner sizes available for Google’s network referred to as AdSense. a bit like other PPC networks, Google allows publishers to display a variety of various sized ads on their websites.
Since every website isn’t designed an equivalent, not every website can use an equivalent ad format, hence why Google features a range of various sizes. Not only does this make it easier for websites to suit ads into their website, but it also gives advertisers a choice of various ad sizes to use.
These different ad sizes often accompany different click-through rates and thus different prices. If advertisers want traffic but doesn’t want to spend tons of cash then they will choose a smaller ad size that won’t cost the maximum amount. Compare this to larger ads which will presumably get a better click-through rate and can cost more.
Now you’ve got an honest understanding of why Google offers various different ad sizes, which are the foremost popular?
The Most Popular Google Display Ad Sizes
When it involves using the display network to advertise your business, these are the foremost common Google ad sizes. Compared to other sizes Google offer, these are the foremost used thanks to their size and convenience. tons of web sites and website themes accompany specific areas to display ads, most of those dimensions are going to be those listed below. Over the years, these ad sizes have almost become an industry standard and over 90% of internet sites will use these sizes. Let’s take a glance at the foremost common sizes.
Medium Rectangle (300 x 250)
The medium rectangle tends to possess an outsized supply of ad inventory on the Google display network. When both text and image ads are enabled, this increases the ad inventory of the dimensions even more. This size of the ad performs the simplest when it’s embedded within text content or at the top of articles.
Large Rectangle (336 x 280)
Similar to the medium rectangle above, the massive rectangle also has an abundant supply of ad inventory within the network. With its size being slightly larger than the medium rectangle, it grabs the user’s attention much easier which significantly increases the prospect of a click. the massive rectangle performs best when placed within a piece of writing or at the top.
Leaderboard (728 x 90)
The leaderboard ad is one of the foremost common Google ad sizes and converts exceptionally well when located above the main content. Its long horizontal width helps increase its impact on visitors and it is more likely for them to click it. thanks to its diameter, this size is best used for displaying logos, name, and text.
Large Skyscraper (300 x 600)
One of the fastest-growing sizes by impressions, the massive skyscraper is ideal for grabbing user’s attention when placed next to articles and content. Its large dimensions make it hard to not notice and greatly increases the probabilities of users clicking thereon. Preferred by brand advertisers, this ad size offers higher payouts for publishers and better conversions for advertisers.
Horizontal Google Banner Ad Sizes
Now we’ve checked out the foremost popular Google ad sizes, it’s time to seem at the remainder. These not so common ad sizes often have non-standard dimensions and may, therefore, be hard to put on certain websites. Since these sizes aren’t so popular, it also means there’s a scarcity of demand and provide. only a few publishers will display them on their website thanks to the dimensions constraints, while advertisers would get away better inventory on other sites. As you’ll see, there’s a reason why they’re not so popular.
-Large Leaderboard (970 x 90)
-Banner (468 x 60)
Vertical Google Ad Sizes
Just like the horizontal ad sizes, these sizes are less in demand compared to those we covered earlier. this is often primarily thanks to the very fact that the majority of advertisers prefer the broader large skyscraper instead.
Having a really thin vertical ad makes it hard to suit the text and enormous sentences. This greatly reduces what quite ads are often displayed without them looking too cramped.
-Skyscraper (120 x 600)
-Wide skyscraper (160 x 600)
Square Google Ad Sizes
To finish off our list of ad sizes, we have the square section. These square ads aren’t commonly used compared to the rectangle sizes as they’re smaller and don’t look as appealing. The rectangle ads make it easy to position text and pictures in a natural way that the user will understand. Square ads, however, force advertisers to use weird layouts and formats which frequently don’t look nearly as good. And it is because of this reason that both publishers and advertisers prefer the rectangle sizes over square sizes.
-Square (250 x 250)
-Small square (200 x 200)
Which Google Banner Ad Sizes do you have to Use?
Now you recognize what ad sizes are available, which of them do you have to use for your campaign? Like we mentioned earlier, there’s a transparent selection of ads that publishers prefer and use the foremost. These 4 ad sizes that we covered within the first section are far and away from the foremost popular, meaning they need the foremost ad inventory and therefore the best click-through rate.
If you would like to form the foremost money from your Google Ads campaign then we propose creating a variety of the foremost common ad sizes below:
-Medium Rectangle (300 x 250)
-Large Rectangle (336 x 280)
-Leaderboard (728 x 90)
-Large Skyscraper (300 x 600)
In addition to the present, we propose manually checking out websites that use AdSense in your niche and check what formats they’re running. Particular industries will use certain ad sizes counting on the dimensions and theme of their websites.
This means 1 industry might like better to use leaderboards, while another prefers to use the less common wide skyscraper. Understanding your industry and what ad sizes they use is important if you would like to urge the foremost exposure from your campaign.
Creating Google Banner Ads
Now you recognize all the important banner sizes on the Google display network, how exactly does one plow ahead and make them?
In a perfect world, you’d let your graphics designer worry that but since many business owners are becoming stuck in themselves, here are a couple of tools you would possibly find helpful.
Depending on the design of the banner ad you’re creating, you’ll presumably want to use Adobe’s Photoshop or Illustrator. Recently Adobe also released its new tool Adobe Spark, which helps even the foremost inexperienced designers create amazing ads, social pictures, and memes.
Unlike Photoshop and Illustrator, Adobe Spark really utilizes the facility of drag and drop designing to form creating ads much quicker and easier. With many built-in templates available, and everyone for an inexpensive price, you’ll be ready to take things into your own hands without a knowledgeable graphics designer.