To improve customer experience, it’s a matter of voice

As part of this week’s launch of MarTech, we are exploring key trends and tactics related to our six main topics. Today we look at an emerging trend in marketing Experience. Click here to learn more about our mission at MarTech.

Customers want to be heard, and the rise of voice assistants and audio channels are giving marketers more options to listen to them.

This trend has been gaining steam over the last year, as homebound customers reached out to brands through new channels they hadn…