SEO Statistics which will change the way you check out digital marketing In 2021.
We have compiled a definitive list of the foremost interesting and thought-provoking local SEO statistics, mobile SEO stats, content marketing insights, and appearance ahead to how technology will influence SEO in 2021 and beyond.
If you’re unsure how you’ll effectively implement an SEO strategy for your business or website. Don’t worry, you’re not alone.
Even more marketing professionals, SEO are often a frightening past. Without an intricate knowledge of Google’s search algorithms, it’s hard to understand what’s getting to land you on page 1. Despite the very fact that SEO algorithms are constantly evolving, the importance of SEO during a successful digital marketing strategy has not changed.
This list of SEO statistics for 2021 has been updated to reflect the newest trends and data from the organic search marketing community. We’ve aimed to stay things as simple as possible to make sure newbies and experienced marketers alike can interpret, understand, and implement these program optimization trends.
Standout SEO Stats & Interesting Marketing Facts for 2019 (Editor’s Choice)
– 61% of marketers believe that SEO is the key to online success
– Businesses with a marketing strategy allocate on the average 41% of their budget to SEO
– 34% of companies allocate > $1,000 per month to their link building efforts
– 78% of location-oriented searches came out in an offline conversion
– 57% of people would not recommend a business with a badly designed mobile website
– 88% of consumers will call or visit a store within 24-hours of creating a search from a mobile device
– Updating your content that has been existed with fresh content can increase your organic traffic by 111.3%
– Video content is 5 times more likely to drive a conversion than content alone
– 82% of individuals who implemented an SEO strategy found it to be effective
– Position #1 in google enjoys a 34.36% CTR
General SEO Statistics
1. Google is (by far) the foremost popular program.
As of 2020, Google accounts for quite 79% of total desktop search traffic, followed by Bing at 7.27%, Baidu 6.55%, Yahoo 5.06%. The remaining 2.2% of search traffic is spread amongst ASK.com, AOL, and other smaller players.
2. 50% of all organic search queries include four or more words.
This point now is especially important for websites that aren’t making the foremost of longtail keywords. Not only are longtail keywords important for web traffic, they even have a better conversion rate than general search inquiries.
3. Quality Content and Link Building are the keys to SEO success.
With consistent, according to multiple authoritative sources, the mixture of high-quality content and link building is that the best thanks to rank content in search engines. When combined, link building and good content have the potential to catapult web traffic.
4. 61% of marketers believe that SEO is the key to online success.
The continued benefits of program optimization are the rationale for SEO being ranked because the best thanks to increasing awareness, traffic, and grow online.
5. 56% of companies allocate but one-quarter of their marketing budget to link building.
A bit like every other aspect of the business, with link building, you get out exactly what you set in. Companies in tune with the importance of SEO understand that going to the highest (and staying there) of the program results pages requires a big investment time, money, and patience. It’s important to recognize that unlike PPC advertising, SEO will still work round the clock to draw in results in your businesses long after the campaign has finished.
6. Businesses with a marketing strategy allocate on the average 41% of their budget to SEO.
Attracted by the residual and ongoing benefits of an SEO strategy, businesses are spending quite ever to extend their exposure through organic search. This number is predicted to grow to quite 45% in 2021.
7. Longtail keywords encourage higher click through rates (CTR).
This search fact reveals that longtail keyword searches enjoy a 3-5% higher CTR within the organic search results than organic search titles with 1 or 2 words within the title.
8. 70% of clicks in Google search results attend organic, with 30% getting to AdWords.
While PPC marketing plays a crucial role during a holistic marketing strategy, there’s no doubting the effectiveness of organic search results. Despite Google’s best efforts, users are still very conscious of what’s a ‘paid’ and what’s an organic listing within the search results. SEO statistics like this one make a robust argument for allocating more resources to SEO during a marketing budget.
9. Businesses with online reviews are trusted by 73% of consumers.
Social reviews through Google My Business, Facebook, Yelp, and another peer to see review platforms are highly effective thanks to boosting user trust and drive conversions. Businesses who displayed links to reviews directly on their website using schema mark-up are even more likely to encourage users to form a sale.
10. 97% of consumers research a corporation via the web.
Consumers have access to more information than ever. This SEO fact highlights the importance of getting an abundance of company information available online for potential customers. Make it easy for your target market to find out about your company by offering up information about your company and your story through your website.
11. 65% of digital marketers admit that link building is the most difficult aspect of SEO.
The search optimization is consistently evolving, Google is becoming more sophisticated in understanding the origin of links and the way much value to put on them. Link building is rated because the most difficult and unpredictable aspect of SEO. Google is consistently changing the load that it gives to links. In 2021, marketers got to make sure that they’re building clean, sustainable links that will remain safe and unaffected through Google’s future algorithm updates.
12. 34% of companies allocate quite $1,000 per month to their link building efforts.
Worried about what proportion of money and energy your competitors are putting into their program optimisation strategy? the newest research suggests that companies are spending quite $1,000 USD per month on link building to spice up and sustain their position within the program results pages. With growing awareness of SEO, businesses who are at the highest of the search engines are working hard to defend their position by adding new, relevant links to their websites monthly.
Local SEO Statistics
Getting to the highest of the SERPs was once considered a dream for little to medium businesses. during a landscape that was dominated by big players with even bigger budgets, Google found how to offer smaller businesses an opportunity to capture an area and highly lucrative audience. In July 2014, Google unveiled the primary iteration of their Pigeon update which gave local businesses the prospect to compete with their skilled rivals at an area level. The update meant that Google started giving preference to businesses that were in close proximity to the user.
Google’s Pigeon SEO update gave local businesses a lifeline in an increasingly competitive SEO landscape. Since then, local businesses are thriving within the local program results. Here are a couple of foremost important local SEO statistics for 2021.
13. 72% of users who did a Google search visited a store within 8km of where they were searching.
Local SEO may be highly effective thanks to driving motivated traffic to your business. Make the foremost of Google My Business and implement an area SEO strategy to make sure you’re getting seen by customers in your area.
14. 46% of all Google searches feature an area intently.
The newest local SEO staistics show that nearly half all searches that happen on Google feature an area of SEO intent. Google is placing more emphasis on delivering local results that provide an instantaneous solution for patrons. Companies that neglect a comprehensive local SEO will still fall by the wayside.
15. 28% of searches that include local intent will end in a sale.
Another program optimization incontrovertible fact that needs little explanation. For businesses of all sizes, the importance of an area SEO strategy can’t be overstated.
16. 56% of local businesses haven’t claimed their Google My Business listing.
Businesses who haven’t claimed or configured their free GMB listing are missing one among the foremost fundamental aspects of an efficient local SEO strategy. as long as GMB is one of the primary things that users will see when searching for a business on Google, it’s vital to possess your business listed, verified, and managed.
17. 78% of location-oriented searches will cause an offline conversion.
Immediate gratification means bricks and mortar businesses are still alive and well. consistent with the newest SEO data, 78% of users who make an inquiry that has location information will then perform that transaction during a physical store. Even for businesses that thrive on sales in bricks and mortar locations, it’s essential to possess an SEO strategy in situ that exposes your business to potential customers.
18. 82% of companies haven’t claimed their Bing Business listing.
With the newest SEO statistics, Bing accounts for 7.27% of total web searches. While this number is dwarfed by Google, businesses who haven’t taken the time to configure and optimize their Bing Business listing are neglecting quite 7% of their potential market share. for a few niches, half of of users who access their business through Bing might be considerably higher.
Mobile SEO Trends
Still not convinced mobile-friendly sites are important for SEO success? As of 2020, mobile search is that the commonest way that users interact with Google (and the web as a whole). Mobile search rankings are more important than ever, which suggests that your website must be intuitive, easy-to-use, and in particular, provide a seamless mobile experience for users. Here are the foremost important mobile SEO stats to urge your head around in 2021.
19. 30% of Google searches from a mobile device include a location.
The newest SEO statistics have revealed that nearly 1/3 of all searches that come from a mobile device specify a location. This surprising SEO fact highlights the importance of an area SEO strategy that targets local, highly lucrative traffic.
mobile SEO – 63.4% of users will access the web from their mobile
20. 92% of mobile users will access the web from their mobile devices.
Unsurprisingly, the amount of individuals accessing the web from their mobile is on the increase. Improved mobile infrastructure and devices have paved the way for mobile devices to become the foremost popular thanks to access information. the amount of smartphone users globally is projected to top 3 billion by 2021.
21. 69% of mobile device users say that they’re more likely to shop for from an internet site that addresses their questions easily.
This SEO statistic should come as no surprise to anyone. Websites that address user queries and supply simple access from mobile devices are much more likely to land conversion than people who don’t.
22. The stop load time for a mobile device is 5 seconds.
When it involves SEO, speed matters. the newest SEO data compiled in 2020 reveals that mobile sites that take quite 5-seconds to load have a 70% lower mobile session rate than people who load in under five seconds. consistent with Google, a delay of one-second can mean a 20% drop by conversion. If you’re still on the fence about optimizing your website for speed, this is often one among those SEO statistics that you simply cannot ignore.
23. 57% of users wouldn’t recommend a business with a poorly designed mobile website.
Users have more choice than ever, which suggests that they will afford to be pickier than ever before. consistent with Google, users who aren’t ready to read or browse content efficiently and effortlessly on their mobile devices are likely to abandon the page. Not only will websites lose that user, but they also run the danger of users warning their peers against using their website within the future.
24. quite 30% of all mobile searches were made right before visiting a store.
SEO statistics for 2020 reveal that nearly one-third of users visited a store after completing an inquiry from their mobile. This SEO statistic highlights the importance of creating your business visible within the organic search results when trying to draw in new customers. This fact also highlights that bricks and mortar businesses still play a crucial role within the buying economy, also because the importance of getting a robust online presence – albeit the bulk of sales still come through a physical storefront.
25. 43% of users will do a web search from their smartphone once they are within the store.
The newest SEO statistics show that customers are taking no chances when it involves pocket money at bricks and mortar locations. Consumers have more choice than ever, and as a result, almost half all consumers still use their smartphone to verify their purchasing behavior even when they’re during a physical store that sells their desired product. Exposing your business to customers through SEO is often vital right up until the instant of the sale.
26. 66% of E-Commerce browsing time comes from mobile, however, but 30% of sales come from mobile devices.
Mobile devices are increasingly getting used to browsing online stores; however, users are still wary when it comes time to creating a purchase. simple access and greater visibility mean mobile devices are still surpassed by desktop and laptops when it comes time to form a sale.
27. 88% of consumers will call or visit a store within 24-hours of creating search from a mobile device.
This SEO statistic highlights the very fact that companies who make themselves visible through local SEO and mobile optimization will, in most cases, be the business that receives a search from a possible customer. Failing to implement an efficient local SEO strategy may be a sure-fire thanks to ensure your business will miss out on potential customers.
28. 60% of all Google searches are done through a mobile device.
We all know that mobile traffic eclipsed desktop traffic back in 2016, but the foremost recent SEO statistics also reveal that quite half all Google searches come from a mobile device. By way of a comparison, in 2014, just 34% of all Google searches came from a mobile device. the expansion of the smartphone, mobile data, and improved mobile UX can all be attributed to the dramatic rise in Google mobile searches in 2021.
29. 51% of consumers trust a site that has been optimized for mobile search.
Google revealed in 2018 that mobile-first indexing would replace desktop-first indexing in 2020. the newest consumer statistics reveal that having a mobile-friendly website is now more important than ever with users placing a greater emphasis on websites that are optimized for search and use on a mobile device.
30. In 2021, mobile is predicted to eclipse desktop for online sales.
It wasn’t way back that mobile devices made up just a fraction of total online sales. The growing use of mobile devices and therefore the optimization of mobile usability from Ecommerce websites means that users are expected to favour mobile devices by 2021. The stats reveal that companies with a mobile-ready website are much more likely to achieve success online in 2021.
Social Media SEO Statistics
31. Social media links aren’t an equivalent as backlinks.
Despite the importance of getting a robust presence across the foremost popular social media platforms, Google has confirmed that links from Facebook, Instagram, Twitter, Pinterest, and other popular social media platforms don’t carry an equivalent weight as a standard backlink.
32. Search engines are 10 times simpler than social media at driving traffic to shopping sites.
Social media marketing is all the excitement in 2021, but SEO is that the best thanks to driving high-converting traffic. the foremost recent program statistics reveal that search is that the most dominant traffic source for shopping sites. For eCommerce businesses, this SEO stat highlights the importance of getting an enquiry engine optimization strategy in places. meaning adding proper page titles, descriptions, H-tags, meta descriptions, backlinks, optimising for site speed, and conducting thorough keyword research.
Content Marketing Statistics
33. Updating existing content with fresh images and written content can increase organic traffic by 111.3%.
The diligence doesn’t stop once you hit the publish button on a post or set a replacement page live. Republishing and updating existing content is one of the foremost time-effective SEO strategies for increasing organic reach.
34. Content remains king in SEO.
The old saying still rings true within the latest search marketing statistics. consistent with the newest information, 57% of SEO experts rank content creation and content marketing because of the #1 thanks to driving the simplest leads to search marketing. consistent with an equivalent SEO stats, social media marketing, and backlinks rank because the #2 and #3 simpler ways to extend traffic in 2021.
35. the typical page 1 end in Google contains 1,890 words of content.
This is often one SEO statistic that keeps content marketers up in the dark. consistent with the newest SEO research, the typical page 1 results of Google is nearly 2,000 words. Detailed articles and landing pages also will position your business as an industry leader – not a lover. Not every page must be lengthy, however, competitor research should help marketers to uncover which posts require more content than other so as to rank in Google.
36. 72% of selling experts believe that relevancy is the key to a successful SEO campaign.
Search engine optimization experts rarely agree on the foremost effective search marketing tactics; however, this is often one SEO stat that nearly three-quarters of them can agree on. Search marketing experts believe that relevant content improves search ranking potential and is an efficient thanks to generate meaningful, natural backlinks.
37. Content creation improves indexation rates by quite 434%.
Google loves websites that are regularly updated. so as to pass that love back to webmasters who constantly update their website, Google will rank their content higher and index pages faster. the newest blogging SEO stats show that creating blog content on a daily basis will end in 434% higher indexation rates than websites that don’t regularly update their content. The key to a successful content marketing campaign is to make content that addresses the questions that your users are asking. Google search console ‘queries’ function may be a highly effective thanks to seeing how users are finding and interacting with organic content on an internet site.
38. but 40% of marketers are publishing content once per week.
This mind-boggling SEO statistic reveals that despite knowing the facility of content marketing, just 38% of marketers are posting content once or more per week. Marketers understand and recognize the potential of content for improving brand awareness and reach but lack the resources to consistently publish content. A successful organic search campaign means committing to publishing high-quality, regular, relevant content. Successful search marketing may be a culmination of months and years of ongoing work.
Technology Driven SEO Trends
Technology and emerging search trends are revolutionizing the program optimisation landscape. The increased access to information, mobile device usage, and a growing network of connectivity means users are now more connected than ever. So, how is technology changing the way that SEO operates? We’ve found the foremost interesting technology SEO stats that you simply got to realize.
39. quite 50% of program use will include a voice or image search by 2021.
This surprising SEO statistic highlights the growing trend of voice search as AI devices like Apple’s SIRI, Amazon’s Alexa, and Google Home play a more important role within the way that users access information.
40. 51% of content consumption comes from organic search.
If you’re on the fence about implementing an SEO strategy, this SEO statistic should tell you everything you would like to understand the importance of an organic marketing strategy. quite half all content on the online is accessed through an organic search.
41. 27% of users are already using voice search on Google.
SEO statistics have shown that users are trending towards voice search in 2021. The vast array of virtual assistants from Apple, Amazon, Samsung, and Google (just to call a few) mean that voice search is now simpler than ever before. Webmasters and marketers got to place another emphasis on this emerging trend by optimising their content and schema mark-up for voice search.
42. Positive reviews end in a 91% increase in trust in children (18-34).
The newest SEO facts indicate that websites that receive positive reviews on social platforms like Facebook, Instagram, Yelp, TripAdvisor and Google My Business are 91% more likely to be trusted (and used) by children . This search trend reveals just how important it’s for business owners to watch and source reviews for his or her business.
43. Video content is 5 times more likely to drive a conversion than content alone.
it’s a long-established incontrovertible fact that video content may be a great way to drive conversion with visitors, however, this surprising SEO fact reveals just how important video content is in 2020. Videos are simpler thanks to attracting and retain visitors. Ensuring that the video content is correctly optimized for SEO is additionally a crucial think about the performance of your content.
More Powerful SEO Statistics for 2021
Still sitting on the fence about SEO? These important SEO trends reveal just how important program optimization is in 2020.
44. 92% of traffic goes to the results on the very first page of Google.
It’s a scary thought but highlights just how important an SEO strategy is for the success of your business. quite 9 out of 10 users will select a result from the primary page of Google. If you’re on page 2 or 3 of Google, your chances of being found are extremely low.
45. 70% of users trust the information that they find online.
Remember the times of calling ahead before visiting a store? consistent with the foremost recent data, a staggering 70% of users implicitly trust the knowledge that they find online when it involves business location, opening times, stock and availability. It’s more important than ever to make sure all of your business information is consistent and up so far .
46. 82% of individuals who implemented an SEO strategy said that it had a positive effect on their business.
Of that number, 45% of business owners interviewed said that the effectiveness of SEO was increasing.
47. Businesses who combine SEO with PPC advertising see 25% more clicks and 27% higher profits compared to those that use a single-channel approach.
A better SEO strategy should go hand in hand with a PPC marketing campaign. as long as most SEO strategies will involve creating highly specific landing pages, it is sensible to repurpose this content in your Google AdWords or Facebook ad campaign .
48. SEO is 5.66 times simpler than paid search advertising. program optimization remains considered to be the foremost effective digital marketing strategy for this reason. Users are more trusting or search results than they’re of advertisements shown to them by Google. there’s a way that companies can purchase their thanks to the highest of the search results, but those that deserve your business are people who can earn their thanks to the highest . In 2021, users also are more in tune with which ends up are ‘paid’ and which are organic.
49. Position #1 in google enjoys a 34.36% CTR.
This is often one SEO statistic that ought to drive home the importance of going to favorite on Google. Businesses at the highest of Google will receive a click-through rate of quite one-third. As you progress down page one to positions 2-9, the click-through rate drops significantly.
50. Pages with videos are 53% more likely to be displayed on page 1 of Google.
Still not convinced you would like video in your SEO strategy. re-evaluate . the newest data suggests that sites with videos on them are 53% more likely to point out abreast of page one among Google than people who don’t. While video content is vital , it’s important that the video doesn’t inhibit the user experience which webpages can still load quickly.
51. 75% of users won’t scroll past the primary page on Google.
Are you continue to not convinced of the facility on page 1 results on Google? this is often one among the foremost jarring SEO statistics for anyone stuck on page 2 or 3 of the program results. Page 1 rankings aren’t only attractive to users because they’re viewed as being more trustworthy, they also get significantly more impressions than those on page 2, 3 or 4 of Google. A staggering three-quarters of users admit that they are doing not transcend page 1 when trying to find information.
52. 21% of users will view quite one page within the search results.
Users have a plethora of data at hand when it comes time to form a choice. In 2021, more information is being consumed and reviewed within the decision-making process. Users are presumably to see multiple sources within the program results pages once they cannot find what they were trying to find or if they need to affirm any information that they need found.
53. Google processes quite 5.5 billion searches a day.
That’s tons of questions being answered! the newest search statistics reveal that in 2018 Google handled quite 5.5 billion search queries every single day. This number jumped significantly from 2010 when Google handled 1.9 billion queries every day . the big rise in program traffic are often attributed to increased internet usage and simple access through mobile smartphone devices.
54. Google handles quite 63,000 search queries each second.
This staggering search statistic reveals just what proportion information Google is processing every day . With almost 4-million searches per minute and a couple of trillions annually , Google is far and away the busiest website on the online .