Four months after leading a $30 million growth round in Bibit, Sequoia Capital India has doubled down on its investment in the Indonesian robo-advisor app. Bibit announced today that the firm led a new $65 million growth round that also included participation from Prosus Ventures, Tencent, Harvard Management Company and returning investors AC Ventures and East Ventures.
This brings Bibit’s total funding to $110 million, including a Series A announced in May 2019. Its latest round will be used on developing and launching new products, hiring and increasing Bibit’s financial education services.
Bibit was launched in 2019 by Stockbit, a stock investing platform and community, and is part of a crop of Indonesian investment apps focused on new investors. Others include SoftBank Ventures-backed Ajaib, Bareksa, Pluang and FUNDtastic. Bibit runs robo-advisor services for mutual funds, investing users’ money based on their risk profiles, and claims that 90% of its users are millennials and first-time investors.
According to Indonesia’s Financial Services Authority (Otoritas Jasa Keuangan), the number of retail investors grew 56% year-over-year in 2020. For mutual funds in particular, Bibit said investors grew 78% year-over-year to 3.2 million, based on data from the Indonesia Stock Exchange and Central Securities Custodian.
Despite the economic impact of COVID-19, interest in stock investing grew as people took advantage of market dips (the Jakara Composite Index fell in the first quarter of 2020, but is now recovering steadily). Apps like Bibit and its competitors want to make capital investing more accessible with lower fees and minimum investment amounts than traditional brokerages like Mandiri Sekuritas, which also saw an increase in new retail investors and average transaction value last year.
But the percentage of retail investors in Indonesia is still very low, especially compared to markets like Singapore or Malaysia, presenting growth opportunities for investment services.
Apps like Bibit focus on content that helps make capital investing less intimidating to first-time investors. For example, Ajaib also presents its financial educational features as a selling point.
In press statement, Sequoia Capital India vice president Rohit Agarwal said, “Indonesian mutual fund customers have grown almost 10x in the past five years. Savings via mutual funds is the first step towards investing and Bibit has helped millions of consumers start their investing journey in a responsible manner. Sequoia Capital India is excited to double down on the partnership as the company brings the same customer focus to stock investing with Stockbit.”
ayomidelalemi