Google’s three pillars of E-A-T (Expertise, Authoritativeness and Trustworthiness) is the Search Engine’s quality control to protect searchers from low-quality content.
While it is an important initiative to evaluate subject matter, most content creators find it challenging to measure E-A-T objectively. This can bring significant implications on how you manage your SEO initiatives.
Join iQuanti’s Ajay Rama as he discusses how to use the Topical Authority metric to improve your organic rank, and much more.
Register now for “How to Measure Google’s E-A-T Criteria and Improve Your Organic Results,” presented by iQuanti.
The post How to measure Google’s E-A-T criteria and improve your organic results appeared first on Search Engine Land.