Your website is a digital product. It is the primary way your customers interact with your business. With watershed events such as the COVID-19 pandemic, the need for a more collaborative approach from digital marketing teams is only exacerbated. While many of these teams have been transitioning to agile workflows for the past decade, many organizations still struggle to bridge silos between marketing, product, design and development.
Whether you are just adopting agile workflows or look…
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