How to Choose the Best Company Name for Your Business

man discussing a plan the design for the furniture

Coming up with the perfect name for your new business can be really tough. There’s a lot you need to get right.

But without a business name idea, you can’t go any further in the process. You can’t even register a domain name for your business idea until you’ve come up with a unique business name.

Using a free business name generator can be a great shortcut to coming up with the perfect name. You’ll want a business name that represents your brand, and something that you can stick with as your company grows for years to come.

When you’re using a business name generator or a domain name generator, try these top branding experts’ tips:

List Keywords Associated With Your Business Idea

What words or phrases are a good match for your brand?

If you’re not already clear about what your business will do, now’s the time to define it.

You’ll also want to think about at least one of these:

-How you do business: Quickly? Affordably? Expertly?
-Who you do business for: Small businesses? Busy professionals? Beginners?


Make a list of all the words that come to mind. Try to come up with synonyms (related words) too as you narrow down your brand. For instance, your “affordable marketing for small businesses” could become “budget-friendly advertising for start-ups.”

You might also want to think about what type of business you’re creating. Perhaps you need to come up with a name for an ecommerce store using WooCommerce or Shopify.

Or maybe you’re creating a business that provides offline services, like a yoga studio.

If you get stuck, take a look at the business names and slogans your competitors are using. What words and phrases do they use to describe themselves? How do their business names fit with their brands?

Obviously, you shouldn’t copy a competitors’ name or slogan, but you might find that it inspires you with a new company name idea.

Come Up With Lots of Business Name Ideas

When you’re trying to name your business, it can be a bit like trying to name a baby. You want the name to be perfect.

But in reality, there are plenty of different business names that would work just fine for your idea. You don’t want to get too stuck on having one particular word or phrase in your name in case that domain name isn’t available.

Come up with as many possible options as you can. You might want to ask friends or family for their name suggestions, too. Even if they don’t come up with a great new business name, they might still spark some ideas for you.

Make Your Business Name Clear Rather Than Funny

Some funny business names can raise a laugh, like “Curl Up and Dye” for a hair salon. However, if you want customers to take you and your business seriously, stick with something clear.

Funny business names can confuse customers. A domain name that doesn’t seem to relate to your business won’t help your site to rank well in Google, either. A great name for your company needs to make sense, instantly.

Don’t Infringe Other Brand Name’s Trademarks

If you’re creating a business that’s related to someone else’s product or service, be extra careful about how you name your company.

For instance, WPBeginner. It’s about WordPress, but they used “WP” not “WordPress” in the name of the site. That’s because “WordPress” is a registered trademark, and we need to follow the rules on how to use the WordPress logo and trademark.

When you’re using a brand name generator, avoid entering trademarked words. That way, none of your name suggestions will infringe copyright.

Think About Your Business’ Brand, Not Just Your Business’ Name

Your business’ name is just one part of your brand. How will your company name fit with everything else? this company OptinMonster, for instance, has a cute monster (Archie) chewing on an email in the logo.

You’ll want to think about your name alongside your possible company logo designs, brand colors, and more.

Use a Business Name Generator

Once you’ve come up with your keywords, use our business name generator above. We’ve tried quite a few, and we think ours is the best company name generator out there.

Unlike other brand name generators, we also check the domain name availability, so you can see if the matching domain name is available to register without any additional clicks.

All you need to do is put in 1 or 2 words in the field above, then click Generate.

If you don’t like any of the first set of name ideas, try again with other keywords.

With our business name generator, you can easily click on one of the generated domain names to buy it. If the domain you want isn’t available, you can click on the WHOIS link to find out details about the current ownership.

Finding a catchy name for your business can be really difficult, so let our A.I powered company name generator come up with a creative business name for you.

Pick the Right Domain Extension

What if you find just the right name for your company but someone else has already registered the .com? It can be very tempting to pick a different domain extension, like .org or .net, instead.

This isn’t a good idea. Customers who hear about your business from someone else, perhaps in a mention on social media, might simply guess that your domain is a .com. This is why we always recommend looking for an available domain that has a .com suffix.

Will my business name affect SEO rankings?

Yes, your business name can significantly impact your SEO rankings. If you choose a business name that includes industry keywords, then you may be able to rank higher in search engines.

Also in your brainstorming, if you choose a catchy and memorable business name, then that help your SEO as well. That’s because catch business names are more click-worthy and having a higher click-through-rate (CTR) can significantly increase your chances of ranking higher in SEO.

After you setup your website, you can use a tool like All in One SEO to rank higher in search. You may also want to see our ultimate WordPress SEO tutorial.

Psychology of Naming Your Business (Infographic) – Business Name Generator
Choosing a great name for your company is a critical first step. Our experts created a useful infographic on the psychology of company name ideas, so you don’t make the same mistakes that other businesses. Using this research in combination with our smart business name generator should help you come up with the best startup name idea for your company.

Psychology Of Naming Your Business - Infographic - Business Name Generator
Credit: wpbeginner

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