E-A-T (Expertise, Authoritativeness, and Trustworthiness) is how Google serves its users’ most relevant search results. A large part of Google’s E-A-T can be objectively measured and improved upon using Topical Authority. So, if you want to rank better than your competitors on Google, you need to understand the drivers of Topical Authority and how to improve on them.
Join iQuanti’s Ajay Rama and Kartik Shrivastava in this webinar to understand the framework and tactics used to build topical authority and win in Google’s E-A-T.